The future of smart workplace design relies on understanding and integrating a ‘binary’ user format, where companies look to not only improving their employees’ performance but also their clients’ experience. The workplace has traditionally been focused on the workers and the creation of a unique client experience within the workplace has barely been explored.
For Tim Kobe, founder and CEO of global design firm Eight Inc, the client experience is quite consistent. “I’m not convinced that every company’s needs are so different. Ultimately, the primary role of any company is to serve people in a meaningful and effective way.” He continues to say that the design should ensure that the experience customers have with the brand resonate at both a functional and an emotional level.
Futurespace’s Angela Ferguson says, “Flexible, tech-enabled workplaces that provide a great deal of choice catering to individual needs and preferences, have collaborative and concentrative spaces, are sustainable, with a focus on health and wellbeing” have only been available to the staff. But, as she says, businesses now hope to engage with their clients the way they do with their staff.
Ferguson adds, “The old Mad Men-style of client engagement - in a formal room with four walls and a door and some sort of presentation screen (whether that is digital or analogue) just doesn’t cut it anymore. In the future, the boundaries between workspace and client space will become more blurred and connected to each other.
Image source: Eight Inc.
Article source: https://www.indesignlive.com/the-ideas/first-class-welcome-designing-client-experience?
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